Alternative Apparel
Comfort Inside & OutThe Alternative logo and wordmark embrace the values of “Craftsmanship & Community.” We wanted to elevate basics in a way that connects to people through style, represented in texture and hand-made elements.
Alternative Apparel
Category
Art Direction, Branding, Graphic Design, Web Design, Photography, Brand Guidelines, Apparel&Footwear, Lifestyle
Year
2011–2013
Captions
(1) Alternative brand logo and wordmark; (2) Alternative brand book; (3) Alternative brand logo and wordmark detail; (4) Fleece on Earth campaign header; (5,6) Fleece on Earth studio product photography; (7) Fall/Winter 2012 catalog shoot; (8) Alternative Stars & Stripes logo sheet; (9,10) Website, Stars & Stripes campaign; (11) Stars & Stripes studio product photography
Credits
(Art Direction, Design) Michael J. Salter for Rent Control Creative; [with] (Creative Direction, Design) Matt Lindauer; (Art Direction, Design) Arian Franz; (Design) Serena Chang; (Creative Direction) Scott Richards; (Photography) Rickett & Sones