Alternative Apparel
Wholesale Catalog
Catalog content included a multi-day photo shoot on location, stylized product still life photography, isolated product flats shot in studio, stylized swatches, and copywriting. The catalog lifestyle photography was shot on color and black and white film with minimal post-production processing.
The Alternative Apparel wholesale catalog showcases a collection of over 140 unique pieces, including fashion basics, stripes and prints, go-to essentials, and the original burnout, which was pioneered by the brand in 2005.
Alternative Apparel
Category
Art Direction, Editorial Design, Print, Photography, Catalog, Apparel&Footwear, Lifestyle
Year
2011 – 2013
Captions
(1) Catalog cover; (2) Intro spread; (3) Lifestyle photo; (4) Selection of catalog spreads; (5) Composite of catalog material; (6) Lifestyle photo; (7) Catalog detail and lifestyle photo; (8) Selection of catalog spreads; (9) Composite of catalog material; (10) Catalog spread featuring stylized product photography; (11) Back cover detail
Specs
(142 pages, 9x12.25”) Soft cover. Offset printing 4/4 on uncoated matte paper stock. Perfect bound.
Credits
(Art Direction, Design & Layout) Michael J. Salter for Rent Control Creative; (Creative Direction) Kevin Byrd, Scott Richards; (Photography) Rickett & Sones