About

Alternative Apparel

Common Thread Magazine

Design and layout of Alternative’s Common Thread, a lifestyle publication that celebrates community and creativity. It shares stories of the people behind the brand—artists, activists, entrepreneurs, and innovators—who are passionate about their craft and inspiring positive change.

The inaugural issue takes readers into Atlanta’s indie art scene, explores the farm-to-table movement, and introduces readers to creative partners like screen-printers in L.A. and a new retail store designer.

Common Thread is a free publication, printed and distributed to Alternative Apparel store locations, local shops, and trade show locations.

Client
Alternative Apparel

Category
Editorial Design, Print, Magazine, Apparel&Footwear, Lifestyle, Travel

Year
2011

Captions
(1) Front and back covers; (2) Table of Contents; (3) Interior graphics; (4) Spread composite and detail; (5) Various spreads; (6) Make a Difference for the Cure spread; (7) Spread composite and detail; (8) Various spreads; (9) Spread detail

Specs
(28 pages, 8.75x13.5”)  Soft cover. Digital printing 4/4 on Coated Matte paper stock. Saddle stitched.

Credits
(Design & Layout) Michael J. Salter for Rent Control Creative; [with] (Art Direction, Design) Matt Lindauer; (Creative Direction) Scott Richards; (Editors) Molly Raney, Melissa Metcalf; (Design) Ian Darken; (Photography) Stephen Ziegler, Keith Grieger, Matthew Penkala, Scott Richards

ALTERNATIVE

Index

michaelj@salter.work