About

Danner

Go There™ Campaign

Art direction, design and execution of Danner’s innaugural GO THERE™ campaign, featuring three Oregonian brand ambassadors — Greg Hennes, Cory Carmen, and Christopher Van Tilberg. The national campaign needed to be rolled out across multiple channels including print, out of home, POP, TV and radio spots, web and social media. We worked with Danner’s internal creative and marketing teams to help craft the campaign through photo direction, editorial design, copywriting, strategic planning of out of home rollout and placement across major U.S. cities, and a variety of web and social campaign graphics that numbered in the hundreds.

Client
Danner

Category
Art Direction, Brand Strategy, Graphic Design, Editorial Design, Web Design, Print, Photography, Video, Campaign, Magazine, Apparel&Footwear, Lifestyle

Year
2021-2024

Captions
(1) GO THERE™ story video; (2) Title slide; (3-4) Campaign ambassador photos; (5-7) GO THERE™ editorial publication; (8) Billboard; (9) Bus stop poster; (10) Painted billboard; (11) Wall story graphics; (12) Cory Carmen ambassador quote; (13) Poster ad; (14) GO THERE™ microsite ambassador story page; (15) Social media story graphics; (16-18) GO THERE™ editorial publication spreads; (19-24) Campaign ambassador photos.

Specs
GO THERE™ Editorial Publication (24 pages, 10x15”) soft cover, 4/4 offset lithography printing on uncoated matte paper stock, saddle stitched.

Credits
(Art Direction, Design) Michael J. Salter for Rent Control Creative [with] (Creative Direction) Matt Lindauer; (Art Direction) Anthony Wyborny; (Design) Alexa Edgerton, Dustin Norman, Jason Walker; (Marketing) Will Pennartz; (Photography) Corey Arnold; (Video) Aly Arnold

DANNER GO THERE

Index

michaelj@salter.work