About

District & District Made

Photo shoot concept and art direction for District and District Made, two segments of SanMar’s b2b apparel brand. We focused on youthful ness and play, with bright colors and practical hand-built sets to capture in camera. Evolved over the course of four seasons, we handled all aspects of visual creation from casting to set design, wardrobe and hmu, location scouting, producing, selecting photographers and crews, and directing talent.

All photography shot in Seattle, WA. Talent casting in Los Angeles, CA. All sets are practical and built on location, captured in camera.

Client
SanMar

Category
Art Direction, Web Design, Print, Photography, Video, Catalog, Apparel&Footwear

Year
2014–2017

Captions
(1-4) Fall 2015 lifestyle shoot; (5-7) Fall 2015 catalog shoot; (8,9) Fall 2015 lifestyle shoot; (10) Spring 2014 catalog cover; (11) Spring 2014 catalog back cover shot; (12) Spring 2014 catalog pages; (13) Spring 2014 catalog collage; (14) District website; (15-17) Spring 2015 catalog shoot; (18) Fall 2016 seasonal campaign video; (19) Fall 2016 lifestyle shoot; (20,21) Fall 2016 catalog shoot; (22) Fall 2016 lifestyle shoot; (23-26) Spring 2016 catalog shoot

Specs
CATALOG (100 pages, 8.5x11.25”)  Soft cover. Offset printing 4/4 on coated matte paper stock. Scored and folded tabbed pages throughout. Perfect bound.

Credits
(Concept, Art Direction, Design) Michael J. Salter for Rent Control Creative; (Photography) Jorge Salas, Damien Mardel; (Videography, Editing) Scott Wild; (Set Design) Todd Davis (Production) Lindsay McGill

DISTRICT SANMAR

Index

michaelj@salter.work