Ocean at Main
California Cuisine
The design embraces rustic materials and a fresh, coastal color palette, aligning with the restaurant’s farm-to-table concept. Every element, from the menus to the website, was crafted to capture the casual yet refined tone of the space, creating a seamless dining experience. The work spanned brand identity, photography direction, restaurant interiors, menu design, website/UI design, and a comprehensive brand guidelines system.
Strong Restaurant Group
Category
Art Direction, Branding, Graphic Design, UI/UX, Web Design, Print, Photography, Food&Beverage
Year
2018-2019
Captions
(1) Hand-carved and painted wooden signage; (2) Ocean at Main interior; (3) Reception area with hand-carved and painted wooden signage, food plating; (4) Lunch menu design on table; (5) Bistro tables and menu cover; (6) Logo detail heat embossed into wooden chair back; (7) Bar area with tile detail; (8) Slideshow of branding presentation incl. logo, iconography, brand typography and colors; (9) Chef Strong at work; (10-11) Ocean at Main website; (12) Cloth menu cover with foil stamp logo detail
Specs
MENU (9x14”) bound cloth cover with foil stamp logo, digital printing 4/4 on coated matte paper stock. SIGNAGE (24x30”) Hand-carved, painted and outfitted.
Credits
(Art Direction, Design) Michael J. Salter for Rent Control Creative; [with] (Art Direction) Chhun Tang; (Logo Design) Alexa Edgerton