OluKai Ali’i
The Ali’i Collection
The brief was to create a world that held up to the ultra premium construction of the Ali’i while honoring its history. The photography was aimed at putting a spotlight on the product line while treating it like the royalty it descended from. For the catalog, a textured blind-embossing on a double sided printed sleeve holidng a gatefold catalog highlighted the product detial while the Kapa artwork textures reflected the use of materials. A website experience, separte from OluKai’s primary site, created a captive shopping experience with the full product offering. A short video of product details cut with historical images dove deeper into the story.
All product shipped in a custom wooden box and were limited to an edition of 250 per sku.
OluKai
Category
Art Direction, Graphic Design, Packaging, UI/UX, Web Design, Print, Photography, Video, Catalog, Apparel&Footwear, Surf&Skate
Year
2014
Captions
(1) Product hero shot; (2) Ali’i collection bumper; (3) Ali’i catalog and slip cover; (4) Slip cover package interior catalog detail; (5) Gatefold catalog pages; (6) Ali’i product single shot; (7-8) Mini site shopping experience; (9) Kapa artwork pattern detail; (10) Blind embossed slip cover; (11) Product page detail; (12) Product hero shot.
Specs
SLEEVE (8.125x8.125”) embossed cover, 1/4 offset lithograph print, custom ink build, custom die cut, folded and glued; BOOK (8 pages, 8x8”) soft cover, 5/4 offset lithograph print with custom red ink build, scored and gate folded.
Credits
(Art Direction, Design) Michael J. Salter; [with] (Creative Direction) Matt Lindauer (Product Design) Blaine Conrad