OluKai Ali’i
The Ali’i Collection
The brief was to create a custom piece that held up to the ultra premium construction of the Ali’i. Textured blind-embossing on a double sided printed sleeve that holds a gatefold catalog brochure highlighting the product and the story behind it. The product shipped in a custom wooden box and were limited to an edition of 250 per sku.
OluKai
Category
Art Direction, Packaging, Print, Catalog, Apparel&Footwear
Year
2014
Captions
(1) Ali’i catalog and slip cover; (2) Slip cover package inside and outside; (3) Slip cover emboss detail; (4) Gatefold catalog pages; (5) Gatefold catalog; (6) Catalog page detail; (7) Ali’i collection spot.
Specs
SLEEVE (8.125x8.125”) embossed cover, 1/4 offset lithograph print, custom ink build, custom die cut, folded and glued; BOOK (8 pages, 8x8”) soft cover, 5/4 offset lithograph print with custom red ink build, scored and gate folded.
Credits
(Art Direction, Design) Michael J. Salter for Rent Control Creative; [with] (Creative Direction) Matt Lindauer (Product Design) Blaine Conrad