SALTER

About

OluKai

Fit by Nature

Seasonal ad campaigns for OluKai with a focus on lifesyle photography capturing modern day culture while nodding to Hawaii’s rich history. Print ads, out-of-home, point of purchase and digital ads were all created using original photography, scans of old found Hawaiian Kapa artwork patterns, vintage film slides and collaging techniques. Both Men’s and Women’s segments of the brand and product line are represented.

Client
OluKai

Category
Art Direction, Graphic Design, Print, Photography, Campaign, Brand Book, Apparel&Footwear, Surf&Skate, Lifestyle, Travel

Year
2011-2012

Captions
(1-5) Seasonal campaign ads, men’s brand segment; (6) Point of purchase graphic comp, women’s brand segment; (7) Seasonal campaign ad, men’s brand segment; (8) Seasonal campaign ad, women’s brand segment; (9) Point of purchase graphic comp, men’s brand segment; (10-12) Seasonal campaign ads, women’s brand segment; (13-16) Brand story book page designs, women’s brand segment; (17) Seasonal campaign ad, men’s brand segment; (18-20) Seasonal campaign ads, women’s brand segment; (21-22) Seasonal campaign ads, men’s brand segment.

Credits
(Art Direction, Design) Michael J. Salter for Rent Control Creative; [with] (Creative Direction) Matt Lindauer; (Design) Serena Chang

OLUKAI.COM

Index

michaelj@salter.work