Quiksilver
Consumer Catalog
The catalog marked the reintroduction of the Quiksilver women’s line and shared space equally with the men’s product—the men’s line at the front and women’s at the back. While we kept the men’s section straightforward with mostly full-color imagery, we created a storytelling collage style for the women’s section, mixing black-and-white with color images to highlight the new collection.
Quiksilver / Quiksilver Women’s
Category
Graphic Design, Editorial Design, Print, Catalog, Apparel&Footwear, Surf&Skate, Lifestyle
Year
2013
Captions
(1) Catalog cover; (2) Table of Contents design detail; (3) Interior spreads, men’s catalog; (4) Spread detail, men’s catalog; (5) Interior pages, men’s catalog; (6-8) Stephanie Gilmour story spreads, women’s catalog; (9) Photography, women’s catalog; (10) Page detail, women’s catalog.
Specs
(56 pages, 9x12”) soft cover, 4/4 offset web press printing on coated matte paper stock, saddle stitching.
Credits
(Graphic Design) Michael J. Salter [with] (Creative Direction) Matt Lindauer; (Art Direction, Design) Natalya Sariashvili (Project Managemment) Jennifer Andrews