Roark Revival
Artifacts of Adventure
Each season begins by documenting an adventure trip featuring brand ambassadors who showcase the new line. Horseback riding in Argentina, surfing in Oaxaca or riding motorcycles on the Continental Divide Trail help Roark demonstrate the verstatility of their clothing, which is at home both for a night out in the city as well as an excursion out of the country.
Roark
Category
Art Direction, Graphic Design, Editorial Design, Web Design, Print, Photography, Video, Campaign, Catalog, Apparel&Footwear, Surf&Skate, Lifestyle, Travel
Year
2021-2023
Captions
(1) 35mm black and white film photograph, Argentina; (2) Catalog cover; (3-5) Catalog interior spreads; (6-7) Catalog interior editorial pages; (8) Catalog interior spread; (9) 35mm color film photograph, Argentina; (10) RoarkXPendleton product launch home mantle; (11) RoarkXPendleton product launch email campaign; (12) RoarkXPendleton photo collage; (13) Roark Run Amok animation; (14-16) Roark Run Amok home mantle; (17) Roark Run Amok home mantle; (18) Roark Run Amok photography (animated); (19) Roark Run Amok mobile campaign graphic; (20) Roark Run Amok hang tag edition; (21) Wayward in Oaxaca home mantle; (22-25) Wayward in Oaxaca photo montage; (26) “Dear Mexico” video edit; (27) RoarkXWrangler email campaign; (28) RoarkXWrangler home mantle; (29) RoarkXWrangler photography (animated); (30) RoarkXWrangler mobile campaign graphic.
Specs
CATALOG (36 pages, 8.5x11”) soft cover, 4/4 offset lithography printing on coated matte paper stock, saddle stitched.
Credits
(Art Direction, Design) Michael J. Salter; [with] (Creative Direction) Ryan Hitzel; (Art Direction) Shane Dunne, Jason Walker; (Design) Jason Walker