SALTER

About

Stance

The Uncommon Thread™

Uncommon Thread is a biannual magazine that reflects Stance’s commitment to originality and creative culture. Collaborating closely with Stance’s internal creative and marketing teams, the look and feel for this issue captures the brand’s interests across all sections, including Art, Music, Travel, Style, Sport, and Culture. Featured stories include “Art of the Build,” detailing Otis Carey’s unique process of painting a Tuk Tuk in Thailand, a style profile on Willow Smith in the “Punks and Poets” series, and “Ballin’ on a Budget,” which spotlights outdoor basketball courts built on desert dirt floors. Each issue serves as a curated showcase of the brand’s cultural touch points, emphasizing its dedication to creativity and expression.

Client
Stance

Category
Graphic Design, Editorial Design, Print, Magazine, Apparel&Footwear, Lifestyle

Year
2016

Captions
(1) Front and back covers; (2) “Art of the Build” opening spread; (3) TOC spread; (4) Official Sock of the NBA ad spot; (5) Photo by Kassia Meador; (6) “Art of the Build” secondary spread; (8) Willow Smith feature detail; (9-11) Willow Smith feature article; (12) Chase Stopnik feature detail; (13-17) Various feature well and department spreads; (18) Mr. Hat feature spread; (19) Cycle Zombies secondary spread; (20) Cycle Zombies secondary spread; (21) Brian Bent artwork; (22) Closing spread product montage; (23-24) Ballin’ on a Budget feature spreads; (25) Ballin’ on a Budget feature detail.

Specs
(80 pages, 10x14”)  Soft cover. Offset printing 4/4 (cyan used as spot color) on uncoated matte paper stock. Threaded saddle binding.

Credits
(Design & Layout) Michael J. Salter for Rent Control Creative; [with] (Creative Direction) Scott Richards; (Art Direction, Design) Matt Lindauer, Joe Tornatzky, Travis Nagle; (Editor) Michaela Eichenbaum (Copywriter) Carley Barton

STANCE

Index

michaelj@salter.work