About

VANS

Women’s Tee Shirts & Hang Tags

Approached by Vans’ creative team, the brief for this project was to design a collection of t-shirts and hang tags for their new women’s product line. Going back to basics, we started with the Vans’ checkerboard motif and moved forward by exploring updated typefaces, colors, new printing techniques and materials.

Client
VANS

Category
Graphic Design, Packaging, Print, Apparel&Footwear, Surf&Skate, Lifestyle

Year
2011

Captions
(1) Hang tag detail; (2) T-shirt design; (3) Hang tag and t-shirt system; (4) T-shirt design; (5) Hang tag and t-shirt system; (6) T-shirt and hang tag set; (7) Variations on t-shirt design motif; (8) Redacted hang tag concept

Credits
(Design) Michael J. Salter for Rent Control Creative; [with] (Art Direction, Design) Matt Lindauer; (Design) Serena Chang

VANS

Index

michaelj@salter.work